Tagline: Spring has arrived.
Description: In Argentina spring day is the same day as student's day (21 of september) and all teenagers go to parks and hang out there all day.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Martín Goldberg, Diego Tuya
Art Directors: Gonzalo Fernández, Matías Varise
Copywriter: Juan Galardi
Illustrator: Daniel Romanos
Photographer: Ezequiel Pizzorno