Tulipan: Mess

Credits & Description:

Remove the condom to know the difference between using it or not.
Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.
Category: Bars, Restaurants & Stores, etc.
Advertiser: KOPELCO
Product/Service: TULIPAN CONDOMS
Agency: Y&R BUENOS AIRES
Date of First Appearance: Dec 17 2010
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Executive Creative Director: M. Mercado
Creative Director: D. Rial/D. Tuya/M. Goldberg/D. Oliveira
Copywriter: J. I. Galardi
Art Director: G. Fernandez
Photographer: El Negro Pizzorno
Account Supervisor: A. Coste
Advertiser's Supervisor: F. Kopelowicz/J. Agoff
Producer: F. Costanza
Account Manager: E. Slosse
Planner: V. Fantauzzo