Advertised brand: Tunisian League for Citizenship
Advert title: The 21/12/2012, at least 22000 persons will die
Headline to English: Tobacco caused 100 million deaths in the 20th century. If current trends continue, it will cause up to one billion deaths in the 21st century. Unchecked, tobacco-related deaths will increase to more than eight million per year by 2030.
Advertising Agency : O10, Tunisia
Art Director: Sabbagh Anas
Copywriter: Trabelsi Mehdi, Hmaied Slim