Turtle Print Red Fort by J. Walter Thompson Kolkata

Red Fort
The Print Ad titled Red Fort was done by J. Walter Thompson Kolkata advertising agency for Turtle in India. It was released in Aug 2015.
Advertising campaign: Turtle Khadi Collection

Turtle: Red Fort

Brand
Turtle
Media
Print
Released
August 2015
Posted
August 2015
Market
India
Industry
Clothing
Agency
J. Walter Thompson Kolkata
Creative Director
Arjun Mukherjee
Photographer
Ashish Saha
Art Director
Sarasij Dasgupta

Credits & Description:

The fabric of freedom.
Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the ‘livery of freedom’. It is a cloth that celebrates the true spirit and struggle of the Indian freedom movement. Turtle, one of the leading fashion brands of has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India’s 69th Independence Day, Turtle decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India’s freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread.
Brand: Turtle
Media: Print
Category: Fashion
Agency: JWT
Geo: India
Advertising Agency: JWT, Kolkata, India
National Creative Director: Senthil Kumar
Creative Director: Arjun Mukherjee
Art Director: Sarasij Dasgupta
Copywriters: Arjun Mukherjee, Anurag Acharya
Illustrators: Jatisankar Bowmik, Gour Debnath
Photographer: Ashish Saha
Account Management: Ayan Chakraborty, Urmi Roy
Published: August 2015