TV Tokyo Print, Design & Branding World Table Tennis Championships 2015, 4 by Dentsu Inc. Tokyo
TV Tokyo: World Table Tennis Championships 2015, 4
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Crafts for Design | Photography for Design | Yellow Pencil |
| Graphic Design | Posters (Graphic Design) | Graphite Pencil |
| One Show, 2016 | ||
| Design | Craft - Photography - Single or Series / Photography - Single or Series | Silver Pencil |
| Design | Consumer - Collateral Design / Posters - Series | Silver Pencil |
| Clio Awards 2016 | ||
| Brand Design | Product/Service: Posters | Gold |
| ADC Annual Awards 2016 | ||
| DESIGN | COMMERCIAL PHOTOGRAPHY: POSTER OR BILLBOARD | Gold |
Credits & Description:
Client: Tv Tokyo
Title: World Table Tennis Championships 2015
Category: Tv
Agency: Dentsu Inc. / Tokyo
Art Director: Yuri Uenishi
Writer: Takeru Kogo
Creative Director: Mari Konishi
Designer: Toshinori Ohbuchi
Production Company: Takimoto Mikiya Photograph Office / Tokyo, J.C. Spark / Tokyo, Dentsu Creative Force inc / Tokyo, amana / Tokyo, Nitto Soubi Inc. / Tokyo, Seibido / Tokyo
Producer: Ryo Ikeda, Kumiko Furukawa
Agency Producer: Hitomi Omoto, Ryuhei Homma, Jumpei Nishizawa
Creative Team: Takuya Tsugane, Kiyoshi Kagiyama, Emiko Kawashima, Junta Yoshikawa
Photographer: Mikiya Takimoto
The mission was to increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS” and to elevate the popularity of table tennis as a sport, appealing to a wider audience.
I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis.
The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.