Category: Fundraising & Appeals
Advertiser: TV3 TELETHON
Product/Service: TELETHON APPEAL
Agency: BASSAT OGILVY
Date of First Appearance: Dec 1 2010
Entrant Company: BASSAT OGILVY, Barcelona, SPAIN
Creative Director: Oscar Pla/Camil Roca
Copywriter: Nacho Magro
Art Director: Francesc Talamino
Account Supervisor: Lourdes Llorens
Account Manager: Olaia Casal/Tania Schmitt
English Translation of Main Headlines
Outdoor Campaign to collect funds for the fight against bone-marrow and cerebral illnesses (adquiridas). The idea is to show in a clear and impressive way how a bone-marrow sick person (quadriplegic) or a cerebral sick person (hemiplegic) feels.