Arcelik Print Whales by Y&R Istanbul

Whales
The Print Ad titled Whales was done by Y&R Istanbul advertising agency for subbrand: Ultima TV (brand: Arcelik) in Turkey. It was released in Apr 2016.
Advertising campaign for Arcelik

Arcelik: Whales

Brand
Ultima TV  (Arcelik)
Media
Print
Released
April 2016
Posted
April 2016
Market
Turkey
Industry
Сable/Satellite television
Agency
Y&R Istanbul
Copywriter
Cihan Akkose
Art Director
Tolga Ulkumen
Copywriter
Tolga Şahin
Executive Creative Director
Ayse Aydin Erdogan
Art Director
Merve Tozanli

Credits & Description:

Campaign name: 65 Big Screen
Registrant: Y&R Istanbul
Brand name: Ultima TV
Art Director: Merve Tozanli, Tolga Ulkumen
Executive Creative Director: Ayse Aydin Erdogan
Creative director: Can Pehlivanli
Account Director / Manager: Askin Bas, Aysegul Altinbas
Copywriter: Tolga Sahin, Cihan Akkose
Creative idea explanation: We emphasize the size of the product. Which is an important feature for TV fans. The TV is so big, whales look like pilchard flock.