UN Women Print, Outdoor Hightech by DDB Dubai
UN Women: Hightech
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Art Direction - Single Or Campaign | Merit |
| Print & Outdoor | Promotional / Collateral: Posters - Campaign | Merit |
| Print & Outdoor | Publishing: Magazine - Campaign | Bronze |
| Design | Promotional: Posters - Series | Merit |
| Print & Outdoor | Craft: Illustration - Single Or Campaign | Silver |
| Design | Craft: Illustration - Single Or Series | Merit |
| Dubai Lynx 2017 | ||
| Outdoor | Indoor Posters: Public Sector & Awareness Messages | Gold Campaign |
| Print & Publishing | Print: Public Sector & Awareness Messages | Bronze Campaign |
| D&AD 2017 | ||
| Outdoor Advertising | Poster Advertising Campaigns | Wood Pencil |
| LIA Awards 2017 | ||
| Design | Use Of Illustration Campaign | Silver Winner |
| Design | Art Direction Campaign | Bronze Winner |
| Design | Poster Campaign | Silver Winner |
| Ad Stars 2017 | ||
| Print Craft: Art Direction | Crystal | |
| Print Craft: Illustration | Crystal | |
| Outdoor | Outdoor Craft: Art Direction | Crystal |
| Outdoor | Outdoor Craft: Illustration | Crystal |
Credits & Description:
In Egypt, women only make up 23% of the workforce. To highlight this issue, UN Women Egypt commissioned a series of ads that challenged the reader to find the woman across three important industries.
Additional Info: Finding Her
Alternative Title: Technology
Media: Print
Category: Public interest
Client: UN Women
Agency: DDB Dubai
Country: United Arab Emirates
Executive Creative Director: Firas Medrows
Group Creative Director: zahir mirza
Art Director: Andreas Schwitter
Copywriter: Victor Haffling
Assoc Creative Director: Hande Güler
Planner: Hend Raafat
Illustrator: Jiro Kamigaki (Ic4design)
Illustrator: Daisuke Matsubara (Ic4design)
Retoucher: Sanu Raju (Ddb Dubai)
Media Agency: Omd Egypt (Omd)
Synopsis:
Women are underrepresented in the workplace throughout the entire MENA region. In Egypt, females only make up 23% of the national workforce. But despite this, the public debate around the issue is nonexistent, and few people even realize there is a problem in the first place. So the mission of the campaign was to make people start noticing the lack of women in the workplace.