In Egypt, women only make up 23% of the workforce. To highlight this issue, UN Women Egypt commissioned a series of ads that challenged the reader to find the woman across three important industries.
Media: Print
Category: Public interest
Client: UN Women
Agency: DDB Dubai
Country: United Arab Emirates
Executive Creative Director: Firas Medrows
Group Creative Director: zahir mirza
Art Director: Andreas Schwitter
Copywriter: Victor Haffling
Assoc Creative Director: Hande Güler
Planner: Hend Raafat
Illustrator: IC4Design