UNHCR (United Nations High Commission For Refugees) Print, Outdoor Coal Train by Y&R Prague
UNHCR (United Nations High Commission For Refugees): Coal Train
Awards:
| LIA 2016 | ||
|---|---|---|
| Use of Photography | Bronze Winner | |
| Cannes Lions 2016 | ||
| Print And Publishing | Print & Publishing: Public Health & Safety, Public Sector & Awareness Messages | Bronze Lion Campaign |
| Print And Publishing | Craft: Art Direction | Bronze Lion Campaign |
| Outdoor | Indoor Posters: Charities, Public Health & Safety, Public Sector & Awareness Messages | Bronze Lion Campaign |
| Outdoor | Outdoor Poster Craft: Art Direction | Bronze Lion Campaign |
| Outdoor | Outdoor Poster Craft: Photography | Bronze Lion Campaign |
| Golden Drum 2016 | ||
| Press | Social & Charity | Golden Drum |
Credits & Description:
Agency: Y&R Prague
Brand: Unhcr Prague
Country: Czech Republic
Advertising Agency: Y&R Prague
Entrant Company: Y&R Prague
Media Agency: Y&R Prague
Pr Agency: Y&R Prague
Production Company: Y&R Prague
Head Of Art: Atila Martins (Y&R Prague)
Agency Producer: Tomas Tomasek (Gps Production)
Executive Creative Director: Tereza Sverakova (Y&R Prague)
Art Director: Evridiki Kemanes (Y&R Prague)
Photography: Miro Minarovych (Freelance)
Retouch: Monika Zahem (Freelance)
Creative Director: Dora Pruzincova (Y&R Prague)
Graphic Designer: Neil Johnston (Y&R Prague)
Regional Chief Creative Office: Jaime Mandelbaum (Y&R)
Creative idea explanation: In 2015, the migration crisis set off a wave of xenophobia in the Czech Republic, fueled even by the state leaders. To help Czech people empathize with today’s refugees, UNHCR decided to remind them of their own past. By re-telling the authentic stories of Czechs who escaped communism between 1948 – 1989.