Unica: Screens – Family

Credits & Description:

Ethanol is a more potent source of fuel, less pollutant, renewable, and it generates an even greater number of jobs in the world. Produced from sugarcane, Brazil Ethanol is represented by UNICA, Sugarcane Industry Association, the main representative body of the Brazilian sugarcane industry. The Ethanol concept is: An intelligent attitude. It values awareness and the conscious use of elements and attitudes throughout all parts of the process.Agency: MullenLowe, Brasil
Media: Print
Category: Other
Advertised brand: UNICA / Etanol
Advert title(s): Screens – Family / Bike / Moose
Translation of headline to English: Keep your hands on the wheel
Advertising Agency (Name, City, Country): MullenLowe Brasil, Sao Paulo, Brazil
Agency website: http://www.mullenlowebrasil.com
Creative Director: Jose Borghi
Art Director: Juliano de Almeida
Copywriter: Jose Borghi, Tiago Moralles
Illustrator: Walfrido Monteiro
Photographer: Denis Sitta
Other additional credits: Executive Creative Director: Jose Borghi; Operation and Planning Director: Patricia Venturini; Graphic Producer: Walmir Coronate; Production Director: Marcia Coelho; Account Director: Priscilla Carvalho, Jessica Cardoso; Client Approval: Elizabeth Farina
Published/Released (Month, Year): April, 2016