Unimed Print Bin Laden by F/Nazca Saatchi & Saatchi Sao Paulo

Bin Laden
The Print Ad titled Bin Laden was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Unimed in Brazil. It was released in Apr 2008.
Advertising campaign: Unimed (Smoking kills more)

Unimed: Bin Laden

Brand
Unimed
Media
Print
Released
April 2008
Posted
April 2008
Market
Brazil
Industry
Public Safety, Health & Hygiene, Anti-smoking
Agency
F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director
Fabio Fernandes
Art Director
Airton Carmignani
Copywriter
Pedro Prado
Copywriter
Ricardo Jones
Copywriter
Eduardo Lima
Account Supervisor
Julieta Monteiro
Photographer
Lucio Cunha
Producer
Edna Bombini
Account Supervisor
Mauro Menezes
Account Supervisor
Malu Miranda
Producer
Cris Godoy
Typographer
Andre Tozzini
Creative Director
Carlos Di Celio

Credits & Description:

Smoking kills more people than Adolf Hitler and Bin Laden ever did. That is the key message in this anti-smoking campaign from Brazil: Cigarro Mata Mais (Smoking kills more). Cigarettes are used as the medium to create both non-moving and moving images.
The campaign not only contains 2 print ads and a video, the ‘art against smoking’ was also done live last months in São Paulo Brazil. See the video below.
Cigarro Mata Mais is funded by Unimed, the Brazilian insurance company.
Company: F/NAZCA SAATCHI & SAATCHI, BRAZIL
Creative Director: Fábio Fernandes/Eduardo Lima
Copywriter: Ricardo Jones/Eduardo Lima
Art Director: Airton Carmignani
Account Supervisor: Julieta Monteiro/Mauro Menezes/Malu Miranda
Advertiser's Supervisor: Marcelo Giannubilo
Typographer: Andre Tozzini
Photographer: Lucio Cunha
Producer: Edna Bombini/Cris Godoy