Uniqlo: UU MAP

Credits & Description:

Advertiser UNIQLO

Product UNIQLO UNDERCOVER

Entrant PARTY Tokyo, JAPAN

Type of Entry Digital: Websites

Category Other Consumer Products

Title UU MAP

Advertiser/Client UNIQLO

Product/Service UNIQLO UNDERCOVER

Entrant Company: PARTY Tokyo, JAPAN

Advertising/Web Design Agency: PARTY Tokyo, JAPAN

2nd Advertising/Web Design Agency: DENTSU Tokyo, JAPAN

Name Company Position

Qanta Shimizu/Naoki Ito/Morihiro Harano Party Creative Director/Technical Director/Art Director

Yoichi Kanazawa Birdman Inc. Producer/Technical Director

Junya Hoshikawa Birdman Inc. Designer

Shinichi Hirata Party Designer

Kenshiro Nakashima Birdman Inc. Interactive Designer/Programmer

Takanobu Noso Birdman Inc. Interactive Designer/Programmer

Yasuo Hasegawa Interactive Designer/Programmer

Junichi Matsuda Dentsu Inc. Account Manager

Party Creative Agency

Dentsu Inc. Agency

Links: http://prty.jp/award/2012/uu.html

Brief Explanation

This is an online catalog introducing the launch of Uniqlo's 'UU' brand, a collaborative collection with the world renowned Japanese fashion brand Undercover. The site introduces a variety of products in a vast 2097152 pixel x 2097152 pixel space. By using the Google Maps API, visitors can click, zoom and drag to explore the whole collection on the site. The navigation on the site follows the interface of Google Maps, and users can change the display modes; 'SOCIAL' to see all the tweeted message, 'SHOP LIST' to check out the shops, and 'LOOKS' to see the clothes in detail.