UNIVET Print STUBBY by Campaigns & Grey

STUBBY
The Print Ad titled STUBBY was done by Campaigns & Grey advertising agency for UNIVET in Philippines. It was released in May 2013.
Advertising campaign for UNIVET

UNIVET: STUBBY

Brand
UNIVET
Media
Print
Released
May 2013
Posted
May 2013
Market
Philippines
Industry
Pet Food, Pet Care Products & Services
Agency
Campaigns & Grey
Executive Creative Director
Ompong Remigio
Photographer
Mel Aguinaldo
Producer
Emil Cruz
Account Supervisor
Meldy Warren
Art Director
Peter Raphael Mutuc

Credits & Description:

Advertiser: UNAHCO- UNIVET NUTRITION AND ANIMAL HEALTHCARE COMPANY
Agency: CAMPAIGNS & GREY
Category: Illustration
Producer: Emil Cruz
Other Credits: Gredge Salvador
Creative Director: Mel Aguinaldo
Illustrator: Peter Raphael Mutuc
Chief Creative Officer: Ompong Remigio
Photographer: Mel Aguinaldo
Account Supervisor: Meldy Warren
Art Director: Peter Raphael Mutuc
Other Credits: Fa Artist: Eric Capongcol
Copywriter: Ompong Remigio
Executive Creative Director: Ompong Remigio
Ambient Execution Description
The task was to come up with a soft launch, which targets rich pet owners who have no qualms about feeding their dogs with unbranded food. The aim was to make them guilty enough to buy the very best nutrition money can buy – all natural Nutrience with no extenders, no bad anything.We created posters, to be displayed in high-end specialty pet stores. Each of these posters tells the heart-tugging story of a celebrated hero dog who was devoted to his master - in a series of drawings that, when viewed as a whole, form the head of this dog.