V Australia: 4320 LA/SYD

Credits & Description:

Category: Best Digitally Led Integrated Campaign

Advertiser: V AUSTRALIA

Product/Service: AIRLINE

Agency: DROGA5 AUSTRALIA

Date of First Appearance: Jul 6 2009 12:00AM

Entrant Company: DROGA5 AUSTRALIA , Sydney, AUSTRALIA

Entry URL: http://www.4320la.com/award/DAD/

Executive Creative Director: David Nobay

Executive Planning Director: Sudeep Gohil

Senior Copywriter: Ben Akers

Senior Art Director: Ben Smith

Account Director: Liz Ainslie

Account Director: Nicolas Kettelhake

Agency Film Producer: Paul Johnston

Agency Film Producer: Roy Di Gorgio

Director of Digital: Brett Mitchell

Digital Producer: John McLean

Group Marketing Director: Michelle Lee, V Austrlia

Retail & Partnership Marketing Director: Michael Betteridge

Production Company – Sydney: (Goodoil Films)

Production Company – LA: (Great Guns USA)

Sound Design: (Nylon Studios, Sydney)

Editor: Craig Wilson (Images Post)

Editor: Andrew MacLean (Goodoil Films)

Online Design & Development: (Future Buro)



English Synopsis

To promote V Australia’s “3 Day LA Deals”, we needed to demonstrate how you could experience LA in just 3 days.

With Australia’s first Twitter based campaign, we sent three Aussies to LA for three hectic, jam packed days. The catch, they had to tweet every minute of it – that’s 4,320 minutes.

Twitter drove the communication, the website fed the tweets live with twit pics, and linked through to the V Australia homepage and information about the deals.

A national radio network supported the campaign and relayed and promoted the tweets live each day through their drive time segment.