Agency: Panzer Pulpo
Media: Outdoor
Category: Health & safety
Client: Vale Verde / Borg
Agency: Panzer Pulpo
Country: Brazil
Director: Lucas Fujarra Beraldo
Creative Director: Lucas Fujarra Beraldo
Art Director: Lucas Fujarra Beraldo
Copywriter: Rodolfo Rocha
Art Director: Amanda Guarnieri Lankaites
Synopsis:
Vale Verde is a tradicional drugstore in south Brazil, and the idea was to offer a free eye test outside the drugstore and sell their supplement for vision/eye health. The closer you get, more clear is the message: "If you had to read it all the way here, this ad is for you.