The brief was to launch Valio Yuju, a totally new kind of drink with a unique taste that the Finnish market has never seen before.
Category: Drinks, non-alcoholic
Client: Valio
Brand: Yuju
Media: Print
Agency: hasan & partners, Helsinki
Country: Finland
Executive Creative Director: david Godycki
Creative Director: Eka Ruola
Copywriter: Anni Paltemaa
Art Director: Joona Viljanen
Art Director: Alfonso Arbos
Account Director: Jussi Lindholm
Typographer: Diana Sánchez
Illustrator: Pinata
Account manager: Kati Eerola
Design Director: Joseph Bayne
Ad assistant: Daniel Rocha