Vanguard Properties: We Have Home Advantage

Credits & Description:

Media: Print
Category: Other
Client: Vanguard Properties
Agency: BY Interactive Brands Agency
Country: Portugal
Creative Director: Carlos Pontes
Copywriter: Kiko Pedreira
Art Director: Carlos Pontes and Joana Dionísio
Creative Director/ AD / copywriter: Kiko Pedreira
Account Director: Luísa Manso
Designer: João Ruas
Account Executive: Gisela Macedo
Synopsis:
Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad.  The concept would have to mix tennis and real estate. At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the "home" market. The "We play at home" concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.