Velocity Frequent Flyer Print The Earnbassadors, 6 by CHE Proximity Australia

The Earnbassadors, 6
The Print Ad titled The Earnbassadors, 6 was done by CHE Proximity Australia advertising agency for Velocity Frequent Flyer in Australia. It was released in Oct 2018.
Advertising campaign for Velocity Frequent Flyer

Velocity Frequent Flyer: The Earnbassadors, 6

Brand
Velocity Frequent Flyer
Media
Print
Released
October 2018
Posted
May 2020
Market
Australia
Industry
Airlines
Agency
CHE Proximity Australia

Awards:

Caples Awards 2019
Innovation-Silver
Radical new strategy-Gold
Integrated-Gold
Digital B to C-Silver
Branded Content-Bronze

Credits & Description:

Agency: CHE Proximity
Client:Velocity Frequent Flyer
Product:Frequent Flyer Program of Virgin Australia
Title:The Earnbassadors
Media:Social Media
Country:Australia
Date Of Campaign:October 2018 - Onwards
Background:The problem with frequent flyer programs is they’re designed for the rich and famous. If you spend more you earn more Points, if you’re famous with a big following you’ll fly for free.
Idea:How could we get more people to behave like Velocity’s Points-obsessed members, and show anyone can earn enough Velocity Points by simply understanding the program?
Results:Earnbassadors transformed the frequent flyer category. Members who don’t spend big, fly often, or have millions of followers can enjoy the program’s benefits and experience travelling.