Verdant Zeal: Child not sexual object

Credits & Description:

Category: Public Interest, NGO
Media: Print
Category: Agency Self-Promo
Advertised brand: CAMPAIGN TO END VIOLENCE AGAINST CHILDREN BY 2030
Brand: Verdant Zeal
Advert title(s): “CHILD NOT SEXUAL OBJECT”
Headline and copy text (in English):
Advertising Agency: VERDANT ZEAL, LAGOS, NIGERIA
Agency website: http://www.verdantzeal.com
Creative Director: KOLA’ OMISORE
Art Director: TOBILOBA ADEWUMI, TADE ADEYEYE
Copywriter: FOLA’ OMONIJO, BRIGHT IGHO
Illustrator: ADESANYA JOHN, DAYO OLUFOWOSE
Additional credits: OPEMIPO KEHINDE, JOY OBINYAN, NKIRU OGUADINMA, DIPO ADESIDA, EBERE BIENI, TUNJI OLUGBODI
Published: OCTOBER, 2016
Geo: Nigeria
Rationale:
CHILD NOT SEXUAL OBJECT
According to the National Population Commission, "One in four girls and one in ten boys are sexually violated before the age 18".
Child sexual abuse has become worrisomely prevalent in our society. Just of recent, the Federal Government of Nigeria, launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a "play" is not suitable for children