Viagra: The Discreet Website

Credits & Description:

Viagra has launched a website for men who are taking the first steps to learn more about erectile dysfunction. Mensbusiness.com.au caters for men who find those initial steps awkward and sets out to make the process easier for them. Created by McCann Sydney the discreet website replicates the look and feel of well-known Australian menâs sites so visitors can feel more comfortable when they are searching for information on the sensitive subject of erectile dysfunction. Visitors to the site can decide what look and feel they want â for example, news, automotive, sport, finance â before clicking through to view information about E.D dressed in the selected website style.
Client: Viagra
Agency: McCann Sydney
Date Uploaded: 2011-02-07
Account Director: Jodie Ryan
Creative Director: Vince McSweeney
Creative: Annik Skelton
Art Director: Mike de Tullio
Copywriter: Brendan Willenberg
Account manager: Rory O\'Callaghan
Country: Australia