Vicks: Siblings

Credits & Description:

The new print campaign from P&G Asia Pacific for Vicks Throat drops from Publicis Singapore.
Context:
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol' product benefit of bringing voice back.
Credits: 
Category: Pharmaceutical & medical
Client: P&G
Agency: Publicis
Production: Nemesis Pictures
Country: Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor 
Account Team: Ambba Kuthiala, Rakesh Hinduja