Vinhedos: Pen

Credits & Description:

Advertised brand: Vinhedos
Advert title(s): Your father deserves something better
Headline and copy text:
1 - If an underwear were a good gift, your father would use it over his pants.
On this Father’s Day, give the present he deserves. Give Vinhedos.

2 - Who likes necktie* is MMA fighter, your father deserves something better.
On this Father’s Day, give the present he deserves. Give Vinhedos.

*In Brazil is the same as to sleeper hold.

3 - At the soccer country, gain a pen* never was a good idea.
On this Father’s Day, give the present he deserves. Give Vinhedos.

*In Brazil is the same as to nutmegging.

Media: Print
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro
Published: August, 2017

Synopsis:
To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.