VIVA Bahrain: Tangled Music, SIA

Credits & Description:

Category: Electronics, Technology
Media: Print
Brand: VIVA Bahrain
Agency: Ogilvy
Geo: Bahrain
Advertising Agency: Memac, Ogilvy, Bahrain
Regional Creative Director: Paul Shearer
Creative Director: Simon Impey
Senior Art Director: Mukesh Jadhav
Senior Copywriter: Divyan Kriplani
Illustrator: Mark Gmehling
Client Services Director: Daniel Shepard-Smith
Published: May 2017
Synopsis:
VIVA Bahrain launched the new BOSE wireless headphones, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones we showed trending, chart-topping music artistes, completely tangled up just like wired headphones with a rather frustrated expression. The artistes have been carefully chosen to represent different genres of music and are instantly recognizable because of their signature stage costumes and other eccentricities which will be highlighted by virtue of the visual execution.