Vo-5: The Oaks

Credits & Description:

Agency: Havas Worldwide London
Brand: Unilever
Advertising Agency: Havas Worldwide London
Executive Creative Director(s): Mark Fairbanks
Creative Director: Dominic Gettins
Creatives: Dominic Gettins / Philip Beaumont
Designer(s): Jamie Craven / Matt Palmer / Giuseppe Cassano / David Cardona / Borja Escrina De Romani / Naomi Bassey / Ben Gibbons / Courtney Brooks
Producer(s): Liz Brown
Others Associated And Title: Business Director - Caroline Saunders Account Director - Nick Lee
Description (in 100 Words Or Fewer): The Male Trend For Messy, Natural Hairstyles Gave Unilevers Hair Brand V05 A Problem: Hair Styles That Needed Hair Product Might Be Regarded As Fake'. The Answer From Unilever Was V05 Casual Control, Advertised With A Back-to-basics Folk Band Called The Oaks'. But It Wouldnt Work If The Band Still Seemed Fake. We Had To Make Them Real. Designers Were Asked To Give The Oaks' A Past, Present And Future. The Outcome Is A Folk Family Tree, A History Of Name And Personal Changes, Bookings And A Planned Us Tour. Featuring In Tv Spots And Online Content.