Vodafone Print DM by FCB Bucharest

DM
The Print Ad titled DM was done by FCB Bucharest advertising agency for Vodafone in Romania. It was released in May 2018.
Advertising campaign for Vodafone

Vodafone: DM

Brand
Vodafone
Media
Print
Released
May 2018
Posted
March 2020
Market
Romania
Industry
Mobile Communications
Agency
FCB Bucharest

Credits & Description:

Alternative title: istori@
Category: Electronics, Technology
Media: Integrated
Brand: Vodafone
Agency: FCB
Geo: Romania
Advertising Agency: FCB Bucharest, Romania
Chief Creative Officer: Claudiu Dobrita
Group Creative Director: Radu Constantinescu
Senior Art Director: Arpad Fekete
Additional Credits: Sorina Borcescu, Gabriela Suciu, Oana Mita, Bogdan Moraru, Bogdan Ionita, Andrei Mihailescu, Sorin Tofan
Published: April 2018
Synopsis:
Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book.
When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices.
Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school.