Campaign name: Vodafone Mobile Wallet
Registrant: Y&R Team Red Istanbul
Brand name: Vodafone
Photographer: Semih Kanmaz
Client account director manager: Murat Buyukkucak
Art Director: Ugur Say
Executive Creative Director: Ayse Aydin Erdogan
Creative director: Erkan Kaya, Ilker Dagli
Account Director / Manager: Deniz Atalay
Strategic planner strategist: Bediz Eker, Serra Gizem Akyel
Copywriter: Can Yildiz
Production Company: Rpresenter
Other credits: Burak Kirpi - Graphic Designer
Creative idea explanation: Vodafone Mobile Wallet: A wallet that’s impossible to steal! Vodafone Mobile Wallet is a mobile app. enables you to store your credit cards in your smartphone and use it as a wallet by itself. It’s safer than the wallets we use regularly thanks to the eye screening technology, and it’s impossible to steal it even if your mobile is stolen. In our campaign we told how, with Vodafone Cep Cüzdan, it’s now impossible to have your wallet stolen.