Volkswagen Print Wolf in wolf's clothing by Colenso BBDO Auckland

Wolf in wolf's clothing
The Print Ad titled Wolf in wolf's clothing was done by Colenso BBDO Auckland advertising agency for subbrand: Volkswagen Amarok (brand: Volkswagen) in New Zealand. It was released in Jun 2015.
Advertising campaign for Volkswagen

Volkswagen: Wolf in wolf's clothing

Brand
Volkswagen Amarok  (Volkswagen)
Media
Print
Released
June 2015
Posted
June 2015
Market
New Zealand
Industry
Cars
Agency
Colenso BBDO Auckland
Creative Director
Mick Stalker
Copywriter
Matt Sellars
Creative Director
Jim Walsh
Art Director
Bruno Lopes
Copywriter
Henry Wall
Service Agency
Lightfarm Studios

Credits & Description:

An amarok, is a gigantic gray wolf in Inuit mythology. Unlike real wolves who hunt in packs, amaroks hunt alone.
Category: Automotive
Client: Volkswagen New Zealand
Product: AMAROK Dark Label Edition
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Director: Mick Stalker
Creative Director: Jim Walsh
Art Director: Bruno Lopes
Copywriter: Matt Sellars
Copywriter: Henry Wall
Editing Company: Lightfarm Studios