Volkswagen Print Careless, 2 by Sir J. J. Institute Of Applied Art
The Print Ad titled Careless, 2
was done by Sir J. J. Institute Of Applied Art advertising agency for Volkswagen in India. It was released in Feb 2013.
Volkswagen: Careless, 2
Brand
Media
Released
February 2013
Posted
February 2013
Market
Industry
Art Director
Copywriter
Photographer
Credits & Description:
Media: Print
Category: Automotive
Agency: Sir J.J. Institute of Applied Art
Brand: Volkswagen
Geo: Asia, India
We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.
When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.
Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari