Epica Awards 2017 | ||
---|---|---|
Craft & Imagery | Copywriting & Storytelling | Bronze |
Clio Awards 2017 | ||
Print Technique | Product/Service: Copywriting | Bronze |
Cannes Lions 2017 | ||
Print And Publishing | Print: Cars | Bronze Lion Campaign |
Print And Publishing | Print & Publishing Craft: Copywriting | Silver Lion Campaign |
Eurobest Awards 2017 | ||
Outdoor | Cars & Automotive Products & Services | Bronze Eurobest Campaign |
Print & Outdoor Craft | Copywriting | Bronze Eurobest Campaign |
Media: Print
Category: Automotive
Advertiser: Volkswagen Ag
Product (Service): Volkswagen Suvs
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst
Synopsis:
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.