Volkswagen Print, Outdoor Pencil by DDB Berlin

Pencil
The Print Ad titled Pencil was done by DDB Berlin advertising agency for Volkswagen in Germany. It was released in May 2017.
Advertising campaign: Lives Way More Interesting Than Yours

Volkswagen: Pencil

Brand
Volkswagen
Media
Print, Outdoor
Released
May 2017
Posted
May 2017
Market
Germany
Industry
SUV & Four Wheel Drive
Agency
DDB Berlin
Copywriter
Pedro Lourenço
Executive Creative Director
Gabriel Mattar
Creative Director
Ricardo Wolff
Art Director
Jose Gomes
Designer
Nadine Kunst
Photographer
Zé Anderson

Awards:

Epica Awards 2017
Craft & ImageryCopywriting & StorytellingBronze
Clio Awards 2017
Print TechniqueProduct/Service: CopywritingBronze
Cannes Lions 2017
Print And PublishingPrint: CarsBronze Lion Campaign
Eurobest Awards 2017
Print & Outdoor CraftCopywritingBronze Eurobest Campaign

Credits & Description:

Media: Print
Category: Automotive
Advertiser: Volkswagen Ag
Product (Service): Volkswagen Suvs
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst
Synopsis:
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.