Volkswagen Print Clean 4×4 by Tribal London

Clean 4×4
The Print Ad titled Clean 4×4 was done by Tribal London advertising agency for subbrand: Volkswagen Touareg (brand: Volkswagen) in United Kingdom. It was released in May 2012.
Advertising campaign for Volkswagen

Volkswagen: Clean 4×4

Brand
Volkswagen Touareg  (Volkswagen)
Media
Print
Released
May 2012
Posted
May 2012
Market
United Kingdom
Industry
Cars, SUV & Four Wheel Drive
Agency
Tribal London
Executive Creative Director
Jeremy Craigen
Art Director
Toby Brewer
Copywriter
Toby Brewer
Art Director
Nikki Lindman
Copywriter
Nikki Lindman
Account Supervisor
Paul Billingsley
Photographer
Sue Parkhill
Typographer
Pete Mould

Credits & Description:

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: TOUAREG
Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Nikki Lindman/Toby Brewer
Art Director: Nikki Lindman/Toby Brewer
Photographer: Sue Parkhill
Typographer: Pete Mould
Art Buyer: Daniel Moorey
Account Supervisor: Paul Billingsley
Advertiser's Supervisor: Rod Mcleod/Silke Anderson
Account Manager: Jaime Jennings
Planner: Clare Dowen
Account Manager: Jaime Jennings
Planner: Clare Dowen

English Translation of Main Headlines
People buy the Touareg because of its looks and not really to use it off road, although they could if they wanted to.
We wanted to acknowledge this human truth, in a way only Volkswagen could, to say to drivers; we understand why you really buy a Touareg.