Volvo: GRAVEL TRUCK

Credits & Description:

Category: Public Health & Safety

Advertiser: VOLVO CARS TAIWAN

Product/Service: VOLVO TRAFFIC ACCIDENT RESEARCH TEAM

Agency: EURO RSCG TAIPEI

Executive Creative Director: Fish Chen

Creative Director: Nick Du

Copywriter: Fish Chen/Vita Chin

Art Director: Nick Du/Clark Lu

Account Manager: Elvin Kuo

Account Supervisor: Elven Hsu

Advertiser's Supervisor: Gilbert Wu

Illustrator: Ten Plus 3d Internation Inc.

Type Of Ad: Magazine

Date of First Appearance: Aug 1 2009 12:00AM

Entrant Company: EURO RSCG TAIPEI, CHINESE TAIPEI



English Translation of Main Headlines

Don't get killed by drowsiness -
70% of truck and trailer accidents are caused by exhaustion of overtime work.
Volvo reminds you overtime driving should be avoided.
Volvo Traffic Accident Research Team