Volvo: Volvo Bird Eye - Brown

Credits & Description:

Brand VOLVO
Entrant DDB GUAYNABO
DDB Guaynabo, Puerto Rico Entrant Company
DDB Guaynabo, Puerto Rico Idea Creation
DDB Guaynabo, Puerto Rico Media Placement
Enrique Renta DDB Latina Puerto Rico Chief Creative Officer
Marco Antonio Muñoz DDB Latina Puerto Rico Creative Director
Mauricio Cortes DDB Latina Puerto Rico Art Director
Edgardo Rivera DDB Latina Puerto Rico Chief Executive Officer
Sussane Alonso DDB Latina Puerto Rico Account Manager
Liz Labrada DDB Latina Puerto Rico Account Executive
Martha Nieves DDB Latina Puerto Rico Media Director
Entry Summary
The new Volvo XC90, comes with a special feature. The surround view "Birdeye" is really difficult to explain without driving.
So, we asked.
How we could explain it just watching a Billboard?
Through a graphic synthesis. We repeated our Volvo XC90 top view, to create an animal eye iris, just to demonstrate to our drivers, that reverse now is safest than ever, because they can watch to every side, with the 360 view.
We ran our print ads in the Puerto Rico’s main newspapers.