Wage Good: Fracking - Benzene

Credits & Description:

Y&R Midwest recently created a poster campaign to bring increased attention to the impact fracking has on drinking water. Fracking, the controversial gas drilling technique that has been linked to harmful groundwater contamination, has been used in all three locations featured in the posters: Dimock, Pennsylvania; Delware County, New York; and the reservoirs of Texas.
To reinforce the message, the posters were placed in stores near the point of purchase for bottled water.
Published / Released: April, 2014
Category: Charities & appeals
Client: Wage Good
Agency: Y&R Midwest
Production: Y&R Midwest
Country: United States of America
Chief Creative Officer: Bill Cimino
Copywriter: John Doessel
Creative Director/ AD / copywriter: Pam Mufson
Creative Director/ art director: Jeremy Smallwood
DoP: Brian Smego
Designer: Carrie Richardson
Senior Digital Art Director: Keith Handley
Senior Digital Art Director: Giannini Creative