Walgreens: Brighten & Enlighten

Credits & Description:

Walgreens recently launched its first-ever campaign for beauty products. The idea, brought to life by Japanese photographer Teru Onishi, was to depict a womanâs face as a blank canvas, enhanced by a wide array of makeup, skincare, and hair care products. Each piece ventures into various mediums and highlights Walgreens products in a way that is, quite simply, beautiful.

Category: Retail services

Client: Walgreens

Agency: GSD&M

Country: United States of America

Executive Creative Director: Jay Russell

Group CD / Art Director: Bryan Edwards

Group CD / Copywriter: Victor Camozzi

Art Director: Sarah Thomas

Copywriter: Haley Gardner

Creative Director/ art director: Sean Labounty

Creative Director/ writer: Hayden Gilbert

Exec Agency Producer: Bill Wine

Photographer: Teru Onishi

Account team: Amy Rodgers

Account team: Heath Tavrides

Account team: Nancy Ryan

Account team: Brittany Reeves

VP, Strategy Director: Michelle Dickens

Art Producer: Shannon McMillan