Weightwatchers: Wink Wink

Credits & Description:

Weight Watchers (WW) takes a word that’s taboo in weight loss conversations and puts it in the centre of its brand relaunch to promote its new Program and experience. In the new integrated campaign created by BMF, the surprising play on the words “Live Bigger” becomes Weight Watchers’ statement of courage, motivating people to change their lives for the better.
Media: Outdoor
Category: Other
Client: Weight Watchers
Agency: BMF
Production: Exit Films
Country: Australia
Director: Paola Morabito
Executive Creative Director: Cam Blackley
Art Director: Nicole Hetherington
Art Director: David Ladd
Copywriter: Simon Fowler
Producer: Melissa Weinman
DoP: Ari Wegner
Planner: Christina Aventi
Planner: emily field
Group Account Director: Emma McJury
Account Director: Steven Kavanagh
Agency Producer: Emma Friend
Post production: THE EDITORS
Editor: Jess @The Editors
Designer: Lincoln Grice
Designer: Matthew Hughes
Print Producer: Jane Gower
Account manager: Melanie Pisani
Head of Digital and CRM Strategy: Irina Hayward

Creative Agency: BMF
Creative Research: Jigsaw
PR and Social: One Green Bean
Media: OMD and Adobe
Digital: Reactive
Magazine: Bauer Media
Managing Director/SVP, Corporate: Paul Schiffner
Director Marketing & Commercial Business: Tony Karras
Senior Marketing Manager: Rebecca Melville