Western Cape Government Print Speed Kills 'Man' by Y&R Johannesburg
The Print Ad titled Speed Kills 'Man'
was done by Y&R Johannesburg advertising agency for Western Cape Government in South Africa. It was released in Jul 2015.
Western Cape Government: Speed Kills 'Man'
Media
Released
July 2015
Posted
July 2015
Market
Industry
Agency
Creative Director
Art Director
Photographer
Art Director
Awards:
| The Loeries Awards 2015 | ||
|---|---|---|
| Print Communication | Newspaper Advertising - Type A | Bronze |
Credits & Description:
Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.
Category: Charities & appeals
Client: Western Cape Government
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Art Director: David Mabotja
Art Director: Gareth Cohen
Agency Producer: Ashleigh Hamilton
Photographer: Gavin Goodman
Retoucher: Juan Stokenstroom
Retoucher: raul pardo