Western Union: Yes

Credits & Description:

Western Union and global agency of record Publicis Hong Kong assembled prominent creative talent for the campaign. Artists include world-renowned film director Antoine Bardou-Jacquet, celebrated photojournalist Steve McCurry and famed typographer David Carson. The television commercial features music by Moroccan musician Hindi Zahra.




The creative behind Western Union's campaign centers on the optimism and hope inherent in the word "yes!" and highlights tangible acts that bring the brand to life. The yes! campaign clearly and emotionally communicates its optimistic point of view using real people in its advertisements. The campaign also reflects the truly global nature of Western Union, with elements in more than 40 languages.