Lifestyle Publishing House Print Always In, 1 by Heimat Wien

Always In, 1
The Print Ad titled Always In, 1 was done by Heimat Wien advertising agency for subbrand: Wiener Men's Magazine (brand: Lifestyle Publishing House) in Austria. It was released in Jun 2017.
Advertising campaign for Lifestyle Publishing House

Lifestyle Publishing House: Always In, 1

Brand
Wiener Men's Magazine  (Lifestyle Publishing House)
Media
Print
Released
June 2017
Posted
June 2017
Market
Austria
Industry
Magazines, Online Press, Media & Information
Agency
Heimat Wien
Creative Director
Christoph Pausz
Copywriter
Christoph Pausz
Art Director
Georg Feichtinger
Creative Director
Georg Feichtinger
Photographer
Dieter Braschl
Art Director
Simon Pointner
Copywriter
Robin Kappacher

Credits & Description:

Category: Media
Media: Print
Brand: Wiener
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Graphic Designer: Christina Pribitzer
Published: June 2017
Description:
Task: Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be the best promotion for the magazine.
Solution: The fact, that WIENER always has been up-to-date was translated directly to the visual level: original photos, published in WIENER the last decades, were cut out and used to craft an impressive collage of more than thirty years.