Wildlife Conservation Film Festival/ WCFF Print, Design & Branding Panda Sutra [alternative version] by DDB New York
![Panda Sutra [alternative version]](https://fcdn.me/277/a35/wildlife-conservation-film-festival-wcff-panda-sutra-53fd185c44812b9400a6a5c5bb.jpg "Panda Sutra [alternative version]")
Wildlife Conservation Film Festival/ WCFF: Panda Sutra [alternative version]
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Crafts for Advertising | Illustration for Advertising | Wood Pencil |
| One Show, 2016 | ||
| Print & Outdoor | Craft - Art Direction / Art Direction | Silver Pencil |
| Print & Outdoor | Non-Profit - Collateral / Collateral | Silver Pencil |
| Design | Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series | Merit |
Credits & Description:
Title: Endangered Love
Brand: Wildlife Conservation Film Festival
Media: Print
Category: Public Interest, NGO
Agency: DDB
Geo: United States
Wildlife Conservation Film Festival: Panda Sutra
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Icaro Doria
Creative Director: Thiago Carvalho
Head of Art / Creative Director: Bruno Oppido
Art Directors: Cara Johnson, Diego Limberti, Betsy Appling
Copywriters: Tom Mandel, Kelly Buckley, Lindsey Dyer, Andrew Hurwitz
Illustrator: Carlos Paboudjian
Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF.v