Wildlife Conservation Film Festival/ WCFF Print Sloth Sutra by DDB New York

Sloth Sutra
The Print Ad titled Sloth Sutra was done by DDB New York advertising agency for Wildlife Conservation Film Festival/ WCFF in United States. It was released in May 2016.
Advertising campaign: Endangered Love

Wildlife Conservation Film Festival/ WCFF: Sloth Sutra

Brand
Wildlife Conservation Film Festival/ WCFF
Media
Print
Released
May 2016
Posted
May 2016
Market
United States
Industry
Environmental & Animal Issues
Agency
DDB New York
Illustrator
Carlos Paboudjian
Creative Director
Thiago Carvalho

Awards:

D&AD Awards, 2016
Crafts for AdvertisingIllustration for AdvertisingWood Pencil
One Show, 2016
Print & OutdoorCraft - Art Direction / Art DirectionSilver Pencil
Print & OutdoorNon-Profit - Collateral / CollateralSilver Pencil
DesignNon-Profit - Collateral Design - Single or Series / Collateral Design - Single or SeriesMerit

Credits & Description:

Brand: Wildlife Conservation Film Festival
Media: Print
Category: Public Interest, NGO
Agency: DDB
Geo: United States
Wildlife Conservation Film Festival: Sloth Sutra
Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Icaro Doria
Creative Director: Thiago Carvalho
Head of Art / Creative Director: Bruno Oppido
Art Directors: Cara Johnson, Diego Limberti, Betsy Appling
Copywriters: Tom Mandel, Kelly Buckley, Lindsey Dyer, Andrew Hurwitz
Illustrator: Carlos Paboudjian