Wimbledon: The Dew is Cleared

Credits & Description:

Media: Print/ Outdoor
Agency: Space, London
Country (Market): United Kingdom
Client: All England Lawn Tennis Club (AELTC)
Advertised brand: The Championships, Wimbledon
Senior designer (Space): Anna Sansom
Managing director (Space): David Atkinson
Creative Director (Space): Greg McAlinden
Graphic Design Lead (Wimbledon): Ikem Ononiwu
Advertising Agency (Name, City, Country): Space, London, England
Date of Release: June 2017
Synopsis:
Creative agency Space has today unveiled a new outdoor arrivals campaign for The Wimbledon Championships. The outdoor campaign celebrates the year-round efforts of The Championships team - from the groundsmen and gardeners, to the ballboys and ballgirls.
The visually striking campaign begins from the moment a visitor arrives at Wimbledon or Southfields stations, and continues along to the famous Wimbledon Queue and into the AELTC Grounds, including the iconic 40-metre long frame alongside the Court 12 walkway, and the perimeter of Aorangi Park next to No.1 Court.
As part of a wider activity Space has also designed the official 2017 Wimbledon championship poster, celebrating a 90 year association between the BBC and Wimbledon.
A YEAR IN THE MAKING: ARRIVALS CAMPAIGN LAUNCHED FOR THE CHAMPIONSHIPS, WIMBLEDON 2017
Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of The Championships team - from the groundsmen and gardeners, to the ballboys and ballgirls.
The campaign illustrates how preparations for The Championships start as soon as the previous year’s tournament ends (’when we finish, we begin’), through the toil of winter and the optimism of spring, to the excitement and finishing touches of summer (’preparation is over’).
The visually striking campaign begins from the moment a visitor arrives at Wimbledon or Southfields stations, and continues along to the famous Wimbledon Queue and into the AELTC Grounds, including the iconic 40-metre long frame alongside the Court 12 walkway, and the perimeter of Aorangi Park next to No.1 Court.
Space has also been working with official suppliers Häagen Dazs and Lanson, to maximise their activation around The Championships.