Windsor Tea Print Inflated, 2 by Athos Santa Cruz

Inflated, 2
The Print Ad titled Inflated, 2 was done by Athos Santa Cruz advertising agency for Windsor Tea in Bolivia. It was released in Nov 2018.
Advertising campaign for Windsor Tea

Windsor Tea: Inflated, 2

Brand
Windsor Tea
Media
Print
Released
November 2018
Posted
March 2020
Market
Bolivia
Industry
Coffee, Tea, Breakfast Drinks
Agency
Athos Santa Cruz

Credits & Description:

Media: Print
Category: Drinks, non-alcoholic
Client: Windsor
Agency: Athos
Production: athos
Country: Bolivia
Chief Creative Director: ferju cuevas
Creative Director: israel blanco
Copywriter: Matías Galarza
Art Director: Fito Chipana
Production company: Lobo Studio LR
Photographer: jhon orellana
Synopsis:
Coca Tea. In Bolivia and many andean regions, chewing the coca leaf is an indigenous custom that has remained popular thanks to its medicinal and nutritional qualities, as well as for its great ability to reduce fatigue and hunger, making its consumption very popular during long hours of work and late night workshifts.
It is typically consumed by making a “bolo”: a small ball-shaped accumulation of coca leaves that remain inside the cheek for as long as the effect is necessary.