World First Print, Digital Pirates of the High Fees, 2 by Mercerbell
The Print Ad titled Pirates of the High Fees, 2
was done by Mercerbell advertising agency for World First in Australia. It was released in Feb 2016.
World First: Pirates of the High Fees, 2
Brand
Released
February 2016
Posted
February 2016
Market
Industry
Agency
Executive Creative Director
Creative Director
Art Director
Copywriter
Credits & Description:
In a new campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, agency MercerBell created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off they branded a tall ship on Sydney harbour with pirates on board.
Finance has never been so fun.
Media: Integrated
Category: Finance & insurance
Client: World First
Agency: MercerBell, Sydney
Country: Australia
Executive Creative Director: David Bell
Creative Director: Simon Bloomfield
Art Director: Paul Critchley
Copywriter: Rob McEvoy