World Food Programme (WFP) Print RECYCLE BIN by Plan.net, Serviceplan Munich

RECYCLE BIN
The Print Ad titled RECYCLE BIN was done by Plan.net, Serviceplan Munich advertising agencies for World Food Programme (WFP) in Germany. It was released in Jan 2010.
Advertising campaign for World Food Programme (WFP)

World Food Programme (WFP): RECYCLE BIN

Brand
World Food Programme (WFP)
Media
Print
Released
January 2010
Posted
January 2010
Market
Germany
Industry
Charities, Foundations, Volunteers, Human Rights
Agency
Plan.net
Art Director
Adrian Jäschke
Copywriter
Fabian Ruetschi
Agency
Serviceplan Munich
Producer
Ewald Pusch
Creative Director
Markus Maczey
Creative Director
Matthias Mittermüller
Creative Director
Tim Strathus
Creative Director
Christoph Everke
Account Supervisor
Christiane Broch
Account Supervisor
Bianca Bensemann

Credits & Description:

Category: Charities, Public Health & Safety, Public Awareness

Advertiser: UN WORLD FOOD PROGRAMME

Product/Service: UN WORLD FOOD PROGRAMME

Agency: SERVICEPLAN

Agency: PLAN.NET

Date of First Appearance: Jan 8 2010 12:00AM

Entrant Company: SERVICEPLAN, Munich, GERMANY

Entry URL: http://www.thisisforthejury.com/UN_Recycle_Bin/

Chief Creative Officer: Alexander Schill

Creative Director: Christoph Everke, Tim Strathus, Matthias Mittermüller, Markus Maczey

Copywriter: Fabian Ruetschi

Art Director: Adrian Jäschke

Account Supervisor: Christiane Broch, Bianca Bensemann

Production Company: Neverest

Producer: Ewald Pusch



English Synopsis

This full-video banner makes you aware of hunger in the third world in an astonishing way. If a user is deleting an email by throwing it in the recycle bin, a child suddenly walks out of the banner to the recycle bin and starts digging in the bin. By integrating the content in a unique way we create an advertising media nobody can ignore.