Wrigley's Spearmint Print Sherlock Holmes by BBDO Dusseldorf

Sherlock Holmes
The Print Ad titled Sherlock Holmes was done by BBDO Dusseldorf advertising agency for Wrigley's Spearmint in Germany. It was released in Apr 2016.
Advertising campaign: Classics Last Longer

Wrigley's Spearmint: Sherlock Holmes

Brand
Wrigley's Spearmint
Media
Print
Released
April 2016
Posted
April 2016
Market
Germany
Industry
Chewing-Gum
Agency
BBDO Dusseldorf
Executive Creative Director
Darren Richardson
Copywriter
Mike Bayfield
Client Service Director
Sabine Frank
Creative Director
Fabiano Oliveira

Awards:

One Show 2017
Print & OutdoorCraft: Illustration - Single Or CampaignMerit
LIA 2016
PrintArt Direction CampaignBronze Winner
Clio Awards 2016
PrintProduct/Service: PrintBronze
Cannes Lions 2016
Print And PublishingPrint & Publishing: Sweet Foods & SnacksSilver Lion Campaign
Print And PublishingCraft: Art DirectionSilver Lion Campaign

Credits & Description:

Sherlock Homes
Client: Wrigley Gmbh
Brand: Wrigley’s
Media: Print
Category: Confectionery, Snacks
Agency: BBDO
Geo: Germany
Wrigley's: Sherlock Holmes
Classics last longer.
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Art Directors: Thiago Di Gregorio, Fabiano Oliveira
Copywriter: Mike Bayfield
Graphic Designer/Illustrator: Miguel Chordá
DTP/Retouch: Farhad Abasov
Client Service Director: Sabine Frank
Group Account Director: Pascal Vrinssen
Senior Account Manager: Sandra Kapitany
Since it’s launch in 1893 Wrigley’s Spearmint Gum has been enjoyed around the world by generation after generation - just like famous classic stories. And its equally famous long-lasting flavour will go on being enjoyed by generations to come. Using graphic imagery of unfolding sticks of gum we make the connection between this and some particular classic stories to show that classics last longer.