WWF: ANIMAL TREES, 1

Credits & Description:

Advertiser: WWF INDIA
Agency: OGILVY & MATHER INDIA
Category: Print and Poster Ads
Advertising campaign: ANIMAL TREES
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather India)
Sr. Creative Director: Nitin Srivastava (Ogilvy & Mather India)
Executive Chairman and Creative Director, South Asia: Piyush Pandey (Ogilvy & Mather India)
Copywriter: Anu Gulati (Ogilvy & Mather India)
Creative Director: Jossy Raphael (Ogilvy & Mather India)
Sr. Creative Director: Gaurav Nautiyal (Ogilvy & Mather India)
Art Director: Umesh Baldaniya (Ogilvy & Mather India)
Illustrator: Umesh Baldaniya (Ogilvy & Mather India)
Implementation
We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.
Brief Explanation
The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.
Outcome
The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.
Client Brief Or Objective
Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment.