WWF: Burning Elephant

Credits & Description:

Media: Print
Category: Public services & utilities
Client: WWF Indonesia
Agency: LOTUS:H
Production: illusion Bangkok
Country: Indonesia
Associate Account Director: Ebie Prasetio
Strategic Planner: Wimala Djafar
Chief Creative Officer: hoh woon siew
Executive Creative Director: Dino Mojica
Associate CD / Art Director: nicholas kosasih
Associate CD / Art Director: Ramdhan Hidayat
Senior Copywriter: Shinta Afiati
Illustrator: illusion
Graphic Designer: Agung Suksma
Agency Producer: Rini Susanti
Retoucher: illusion
Photographer: illusion
Production Manager: Suryo Guritno
Print Producer: Iman Budiman
Account Executive: Juliantra Rianda
Synopsis:
Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In the campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.