WWF Print Last Words of the Caspian Tiger by BBDO CNUAC China, Linksus, Beijing

Last Words of the Caspian Tiger
The Print Ad titled Last Words of the Caspian Tiger was done by BBDO CNUAC China, Linksus, Beijing advertising agencies for WWF in China. It was released in Mar 2013.
Advertising campaign: WWF: Last Words

WWF: Last Words of the Caspian Tiger

Brand
WWF
Media
Print
Released
March 2013
Posted
March 2013
Market
China
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
BBDO CNUAC China
Art Director
Zhanfeng Sui
Art Director
Polar Qiao
Creative Director
Polar Qiao
Creative Director
Gentrad
Creative Director
Qiang Liu
Agency
Linksus, Beijing

Credits & Description:

Media: Print

Category: Public interest

Agency: Linksus

Brand: WWF

Geo: Asia, China

I’ve been lying on the scorching desert sand for 4 days now, the gunshot wounds no longer hurt. You people say tigers are king of the beasts and that we know no fear, but when the world started to echoed with the sound of gunshots and our numbers started to decrease even we learned fear. The thoughts of my dead friends and the disappearing forest continually remind me that death is very close. I hope our tiger skins, bones and organs can heal you of your greed and cruelty.



Advertising Agency: Linksus, Beijing, China

Creative Directors: Polar Qiao, Liu Qiang, Gentrad

Art Directors: Polar Qiao, Sui ZhanFeng

Copywriters: Gentrad, Tian LinYan

Illustrators: Guo QingWen, Guo Ge

Photographer: G7studio

Published: December 2012